July 18th, 2011
We’ve handled Integrated Power Services, or IPS, since they opened their doors in June 2007. IPS is the nation’s leading independent provider of power services electric motor and generator repair for continuous process industries, such as power generation, petrochemicals, mining and metals. We created the brand, launched the first website and built an integrated marketing platform that includes advertising, collateral, tradeshows, public relations, direct mail and internal communications. The new site integrates the former IPS site with the sites of the other IPS companies — IPS Electro-Mec, IPS Monarch, IPS PennCoil and IPS TRICO.
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Posted in Branding, Design, SEO, Spotlight, What's New @ radii |
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April 26th, 2011
Over the years, we’ve seen companies cut back on their marketing during economic downturns, and we always say, “Well, they’ll pick back up when the economy does.” Other companies see these downturns as opportunities to pick up market share and put a little hurt on their competition.
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Posted in Branding, Chatter |
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March 22nd, 2011
We get a lot of questions regarding the infamous “Landing Page” … to use it or not? When is it appropriate to use, and why should I use one?
All good questions, and the answer is “that depends on what your goals are … what you are trying to accomplish AND measure. And that’s true with any good marketing strategy and tactic…
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Posted in Chatter |
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August 12th, 2010
A client came to us recently with an interesting question. His CEO and board of directors had asked, “How do we achieve maximum brand value?” The temptation was to say “Add a couple of zeroes to your marketing budget and leave it to us,” but we’re professionals, if nothing else, so we decided to look into this. It turns out we were half right…
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Posted in Branding, Business Development |
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April 26th, 2010
Look at the example … you tell me …
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Posted in Design |
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February 12th, 2010
Can choosing the correct word (yes, 1 word) make millions of dollars of difference? A study posted on FastCompany.com says it can. “Continue” vs “Register” … see for yourself.
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Posted in Chatter |
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February 2nd, 2010
Is your password secure? What’s the best method for choosing a secure password? Here’s an article published in 2007 that I thought was worth sharing again, as the examples as still valid. Don’t worry—it’s not technically dense, so check it out.
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Posted in Tech |
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January 13th, 2010
I see client PowerPoints from time to time and they often have two primary characteristics: one, they’ve managed to squeeze more words, charts and images in a slide than I would have thought humanly possible (think college students of the 1950s squeezing into a Volkswagen) and two, they reprise a lot of the content contained in their websites and sales collateral. Big mistakes…
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Tags: Business Development, Jay, powerpoint
Posted in Business Development |
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January 7th, 2010
Since coming down from my 2009 holiday sugar-induced euphoria, I replayed the events over in my head to see if there was anything of note related to “design” (and I’m not talking about cake and cookie design). Well, here’s what I came up with … (drumroll) …
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Tags: Design, Sean
Posted in Design |
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