August 12th, 2010
A client came to us recently with an interesting question. His CEO and board of directors had asked, “How do we achieve maximum brand value?” The temptation was to say “Add a couple of zeroes to your marketing budget and leave it to us,” but we’re professionals, if nothing else, so we decided to look into this. It turns out we were half right…
February 12th, 2010
Can choosing the correct word (yes, 1 word) make millions of dollars of difference? A study posted on FastCompany.com says it can. “Continue” vs “Register” … see for yourself.
February 2nd, 2010
Is your password secure? What’s the best method for choosing a secure password? Here’s an article published in 2007 that I thought was worth sharing again, as the examples as still valid. Don’t worry—it’s not technically dense, so check it out.
January 13th, 2010
I see client PowerPoints from time to time and they often have two primary characteristics: one, they’ve managed to squeeze more words, charts and images in a slide than I would have thought humanly possible (think college students of the 1950s squeezing into a Volkswagen) and two, they reprise a lot of the content contained in their websites and sales collateral. Big mistakes…
January 7th, 2010
Since coming down from my 2009 holiday sugar-induced euphoria, I replayed the events over in my head to see if there was anything of note related to “design” (and I’m not talking about cake and cookie design). Well, here’s what I came up with … (drumroll) …
Follow us on Twitter