Thursday, August 12th, 2010
A client came to us recently with an interesting question. His CEO and board of directors had asked, “How do we achieve maximum brand value?” The temptation was to say “Add a couple of zeroes to your marketing budget and leave it to us,” but we’re professionals, if nothing else, so we decided to look into this. It turns out we were half right…
Wednesday, January 13th, 2010
I see client PowerPoints from time to time and they often have two primary characteristics: one, they’ve managed to squeeze more words, charts and images in a slide than I would have thought humanly possible (think college students of the 1950s squeezing into a Volkswagen) and two, they reprise a lot of the content contained in their websites and sales collateral. Big mistakes…
Follow us on Twitter