http://www.radiillc.com/blog musings for a new decade in design and marketing Mon, 18 Jul 2011 19:14:09 +0000 en hourly 1 http://wordpress.org/?v=3.0.3 http://www.radiillc.com/blog/turns-out-achieving-maximum-brand-value-is-simple-%e2%80%94-its-just-not-easy/ http://www.radiillc.com/blog/turns-out-achieving-maximum-brand-value-is-simple-%e2%80%94-its-just-not-easy/#comments Thu, 12 Aug 2010 15:43:17 +0000 Jay http://www.radiillc.com/blog/?p=108 A client came to us recently with an interesting question. His CEO and board of directors had asked, “How do we achieve maximum brand value?” The temptation was to say “Add a couple of zeroes to your marketing budget and leave it to us,” but we’re professionals, if nothing else, so we decided to look into this. It turns out we were half right...]]> http://www.radiillc.com/blog/turns-out-achieving-maximum-brand-value-is-simple-%e2%80%94-its-just-not-easy/feed/ 0 http://www.radiillc.com/blog/yes-for-an-answer/ http://www.radiillc.com/blog/yes-for-an-answer/#comments Wed, 13 Jan 2010 17:49:30 +0000 Jay http://www.radiillc.com/blog/?p=35 I see client PowerPoints from time to time and they often have two primary characteristics: one, they've managed to squeeze more words, charts and images in a slide than I would have thought humanly possible (think college students of the 1950s squeezing into a Volkswagen) and two, they reprise a lot of the content contained in their websites and sales collateral. Big mistakes...]]> http://www.radiillc.com/blog/yes-for-an-answer/feed/ 0