Archive for the ‘Chatter’ Category

Retooling a brand during a recession? Ballsy.

Tuesday, April 26th, 2011

Over the years, we’ve seen companies cut back on their marketing during economic downturns, and we always say, “Well, they’ll pick back up when the economy does.” Other companies see these downturns as opportunities to pick up market share and put a little hurt on their competition.

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The “Landing Page”

Tuesday, March 22nd, 2011

We get a lot of questions regarding the infamous “Landing Page” … to use it or not? When is it appropriate to use, and why should I use one?
All good questions, and the answer is “that depends on what your goals are … what you are trying to accomplish AND measure. And that’s true with any good marketing strategy and tactic…

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Choose your “word” carefully…

Friday, February 12th, 2010

Can choosing the correct word (yes, 1 word) make millions of dollars of difference? A study posted on FastCompany.com says it can. “Continue” vs “Register” … see for yourself.

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