http://www.radiillc.com/blog musings for a new decade in design and marketing Mon, 18 Jul 2011 19:14:09 +0000 en hourly 1 http://wordpress.org/?v=3.0.3 http://www.radiillc.com/blog/retooling-a-brand-during-a-recession-ballsy/ http://www.radiillc.com/blog/retooling-a-brand-during-a-recession-ballsy/#comments Tue, 26 Apr 2011 18:07:46 +0000 Jay http://www.radiillc.com/blog/?p=140 Over the years, we’ve seen companies cut back on their marketing during economic downturns, and we always say, “Well, they’ll pick back up when the economy does.” Other companies see these downturns as opportunities to pick up market share and put a little hurt on their competition.]]> http://www.radiillc.com/blog/retooling-a-brand-during-a-recession-ballsy/feed/ 0 http://www.radiillc.com/blog/the-landing-page/ http://www.radiillc.com/blog/the-landing-page/#comments Tue, 22 Mar 2011 17:19:11 +0000 Sean http://www.radiillc.com/blog/?p=128 We get a lot of questions regarding the infamous "Landing Page" ... to use it or not? When is it appropriate to use, and why should I use one? All good questions, and the answer is "that depends on what your goals are ... what you are trying to accomplish AND measure. And that's true with any good marketing strategy and tactic...]]> http://www.radiillc.com/blog/the-landing-page/feed/ 0 http://www.radiillc.com/blog/choose-your-word-carefully/ http://www.radiillc.com/blog/choose-your-word-carefully/#comments Fri, 12 Feb 2010 17:17:38 +0000 Sean http://www.radiillc.com/blog/?p=70 Can choosing the correct word (yes, 1 word) make millions of dollars of difference? A study posted on FastCompany.com says it can. "Continue" vs "Register" ... see for yourself.]]> http://www.radiillc.com/blog/choose-your-word-carefully/feed/ 0