Can choosing the correct word (yes, one word) make millions of dollars of difference? A study posted on FastCompany.com says it can. It’s called “Continue” vs. “Register.” See for yourself.
The skinny: A usability study done by User Interface Engineering (UIE) for a major retailer determined that changing the “Register” button to “continue” increased sales by 45%—$15 million in the first month, and $300 million in the first year. Those are big numbers and they come from one little word change.
This example validates the importance of knowing your users, choosing the right word(s) to increase conversion and A/B testing. It reminds us not to operate on the normal set of assumptions, which we all do too often.
This article also talks about what happened to their site registrations.
To read the article, click here.
Trust me, it’s short and sweet.
Follow us on Twitter