http://www.radiillc.com/blog musings for a new decade in design and marketing Mon, 18 Jul 2011 19:14:09 +0000 en hourly 1 http://wordpress.org/?v=3.0.3 http://www.radiillc.com/blog/radii-relaunches-the-ips-website-at-www-ips-us/ http://www.radiillc.com/blog/radii-relaunches-the-ips-website-at-www-ips-us/#comments Mon, 18 Jul 2011 19:14:09 +0000 Jay http://www.radiillc.com/blog/?p=150 We’ve handled Integrated Power Services, or IPS, since they opened their doors in June 2007. IPS is the nation’s leading independent provider of power services electric motor and generator repair for continuous process industries, such as power generation, petrochemicals, mining and metals. We created the brand, launched the first website and built an integrated marketing platform that includes advertising, collateral, tradeshows, public relations, direct mail and internal communications. The new site integrates the former IPS site with the sites of the other IPS companies — IPS Electro-Mec, IPS Monarch, IPS PennCoil and IPS TRICO.]]> http://www.radiillc.com/blog/radii-relaunches-the-ips-website-at-www-ips-us/feed/ 0 http://www.radiillc.com/blog/retooling-a-brand-during-a-recession-ballsy/ http://www.radiillc.com/blog/retooling-a-brand-during-a-recession-ballsy/#comments Tue, 26 Apr 2011 18:07:46 +0000 Jay http://www.radiillc.com/blog/?p=140 Over the years, we’ve seen companies cut back on their marketing during economic downturns, and we always say, “Well, they’ll pick back up when the economy does.” Other companies see these downturns as opportunities to pick up market share and put a little hurt on their competition.]]> http://www.radiillc.com/blog/retooling-a-brand-during-a-recession-ballsy/feed/ 0 http://www.radiillc.com/blog/the-landing-page/ http://www.radiillc.com/blog/the-landing-page/#comments Tue, 22 Mar 2011 17:19:11 +0000 Sean http://www.radiillc.com/blog/?p=128 We get a lot of questions regarding the infamous "Landing Page" ... to use it or not? When is it appropriate to use, and why should I use one? All good questions, and the answer is "that depends on what your goals are ... what you are trying to accomplish AND measure. And that's true with any good marketing strategy and tactic...]]> http://www.radiillc.com/blog/the-landing-page/feed/ 0 http://www.radiillc.com/blog/turns-out-achieving-maximum-brand-value-is-simple-%e2%80%94-its-just-not-easy/ http://www.radiillc.com/blog/turns-out-achieving-maximum-brand-value-is-simple-%e2%80%94-its-just-not-easy/#comments Thu, 12 Aug 2010 15:43:17 +0000 Jay http://www.radiillc.com/blog/?p=108 A client came to us recently with an interesting question. His CEO and board of directors had asked, “How do we achieve maximum brand value?” The temptation was to say “Add a couple of zeroes to your marketing budget and leave it to us,” but we’re professionals, if nothing else, so we decided to look into this. It turns out we were half right...]]> http://www.radiillc.com/blog/turns-out-achieving-maximum-brand-value-is-simple-%e2%80%94-its-just-not-easy/feed/ 0 http://www.radiillc.com/blog/is-bigger-and-bolder-better/ http://www.radiillc.com/blog/is-bigger-and-bolder-better/#comments Mon, 26 Apr 2010 16:16:59 +0000 Sean http://www.radiillc.com/blog/?p=90 Look at the example ... you tell me ...]]> http://www.radiillc.com/blog/is-bigger-and-bolder-better/feed/ 0 http://www.radiillc.com/blog/choose-your-word-carefully/ http://www.radiillc.com/blog/choose-your-word-carefully/#comments Fri, 12 Feb 2010 17:17:38 +0000 Sean http://www.radiillc.com/blog/?p=70 Can choosing the correct word (yes, 1 word) make millions of dollars of difference? A study posted on FastCompany.com says it can. "Continue" vs "Register" ... see for yourself.]]> http://www.radiillc.com/blog/choose-your-word-carefully/feed/ 0 http://www.radiillc.com/blog/is-your-password-secure/ http://www.radiillc.com/blog/is-your-password-secure/#comments Tue, 02 Feb 2010 17:52:15 +0000 Sean http://www.radiillc.com/blog/?p=50 Is your password secure? What’s the best method for choosing a secure password? Here’s an article published in 2007 that I thought was worth sharing again, as the examples as still valid. Don’t worry—it’s not technically dense, so check it out.]]> http://www.radiillc.com/blog/is-your-password-secure/feed/ 1 http://www.radiillc.com/blog/yes-for-an-answer/ http://www.radiillc.com/blog/yes-for-an-answer/#comments Wed, 13 Jan 2010 17:49:30 +0000 Jay http://www.radiillc.com/blog/?p=35 I see client PowerPoints from time to time and they often have two primary characteristics: one, they've managed to squeeze more words, charts and images in a slide than I would have thought humanly possible (think college students of the 1950s squeezing into a Volkswagen) and two, they reprise a lot of the content contained in their websites and sales collateral. Big mistakes...]]> http://www.radiillc.com/blog/yes-for-an-answer/feed/ 0 http://www.radiillc.com/blog/have-you-noticed/ http://www.radiillc.com/blog/have-you-noticed/#comments Thu, 07 Jan 2010 22:21:00 +0000 Sean http://www.radiillc.com/blog/?p=17 Since coming down from my 2009 holiday sugar-induced euphoria, I replayed the events over in my head to see if there was anything of note related to "design" (and I'm not talking about cake and cookie design). Well, here's what I came up with ... (drumroll) ...]]> http://www.radiillc.com/blog/have-you-noticed/feed/ 5